Trump learned many years ago that advertising through TV works early on in his career. Then when he did the Apprentice, he cultivated his presence.
Phony or false, lying or truthful, he is an ATTENTION MERCHANT, as they are called these days. Even bad press is good press. He used it in his campaign with people a little light in the elevator.
The problem is that Americans get bored with everything eventually and even those he refers to as his 'deplorables' are beginning to see through his phony persona.
The fall election and the House of Representatives is a real test of this for 2018.
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